DOWNTOWN Calvin Klein the new fragrance for her, down ∙ town: it’s a mindset, urban and original. my own world, no rules. it’s just me. DOWNTOWN Calvin Klein balances feminine woods and a soft, floral scent to create a confident, modern fragrance with a unique signature and an unexpected edge.
DOWNTOWN Calvin Klein the new fragrance for her
DOWNTOWN Calvin Klein the new fragrance for her
The DOWNTOWN Calvin Klein fragrance opens with bright top notes of Italian cedrat, bergamot and Tunisian neroli. for the middle notes, a contrast of pink peppercorn dusted over violet leaf and gardenia petals enhances the feminine sophistication. a dry down of Texan cedarwood with touches of incense, vetiver and warm velvet musks leaves an unmistakable, confident and sensual attitude.
DOWNTOWN Calvin Klein the new fragrance for her
top: Italian cedrat, bergamot, Tunisian neroli, green pear, watery plum
mid: pink peppercorn, violet leaf, gardenia petals
dry: Texan cedarwood, incense, vetiver, velvet musks
DOWNTOWN Calvin Klein the new fragrance for her
DOWNTOWN Calvin Klein features a light pink bottle with a natural curve that is simple and feminine. A striking silver cap with a unique hollow design and bright fuchsia accent adds an electrifying, modern edge. The design concept is carried through to the outer packaging with a Mylar fuchsia carton that represents a strong femininity. A circular texture inspired by the cap conveys the individuality and uniqueness of the DOWNTOWN Calvin Klein woman.
eau de parfum spray 30ml $60
eau de parfum spray 50ml $90
eau de parfum spray 90ml $120
DOWNTOWN Calvin Klein the new fragrance for her
Will be available 22nd September 2013 at Myer and David Jones.
The DOWNTOWN Calvin Klein advertising campaign brings to life the concept of authentic individuality through a cinematic portrayal of a confident, urban woman. actress Rooney Mara and director David Fincher created the instantly iconic, black-and-white campaign that tells the story of a young woman living in her own world, breaking away from the ‘expected.’ set in New York City, the short film portrays the multi-faceted life of a globally recognizable actress who always remains true to herself.
