Business Magazine

Do You Need to Refresh Your Company Logo?

Posted on the 17 September 2012 by Chrisbrown @ChrisBrown330


Do You Need to Refresh Your Company Logo?
Are you working on a logo redesign for your brand? If so, you’re probably trying to balance a variety of challenges:

  • Keeping your logo fresh without losing your brand identity.
  • Making changes minor enough not to alienate your brand fans and users, but significant enough to make the needed difference that warrants the investment of time, effort and money.
  • Taking the time to research your changes with your target market, and not relying on just opinions of friends and family.

ebay: After 17 years of the ebay logo, ebay has announced a refresh to their logo. Do you think that the new logo that rolls out next month meets the challenge? 

Please leave your thoughts in the comments below:

I find that comparing how other leading brands have refreshed their logo helps to identify what is “worth it”. You may find it helpful to look at this example of how 60 companies refreshed their brand. It’s a full collection of corporate logos that have been updated.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • What Do You Need to Know to Buy Your First Home?

    Buying your first home is exciting but can also be very scary!!  People have different reasons for wanting to buy a home from needing a place to live to... Read more

    By  Homesmsp
  • Which Plugins Do You Use For Your WP Site?

    No matter how good your blog looks or how great the content is, it won't have any value if there's no readership. Right? The success of a blog or a site... Read more

    By  Mankam23
  • Why Do You Need My Bank Statements?

    Sometimes what seems really easy, isn't!  One of the requirements in underwriting your mortgage approval is the verification of assets.  Simple, right? Not... Read more

    By  Homesmsp
  • Feature Writers: Do You Need Article Ideas?

    Reblogged from Charlotte Digregorio's Writer's Blog: If you are short of ideas for feature articles, let me give you 42 of them, based on articles I wrote and... Read more

    By  Fiercebuddhist
  • Where Do You Get Your News?

    Where Your News?

    Don't mind me as I bash bloggers. It's okay, I'm a blogger so I can do it. But bloggers tend to ooze expertise in many different areas that they probably don't... Read more

    By  Monicasmommusings
  • Pimping Your Blog; Should You Do It for Votes?

    Pimping Your Blog; Should Votes?

    Credit My Twitter stream is full of them, I am guessing yours are too. The 2 what I would call big awards are on and the bloggers are going wild. Read more

    By  Therealsupermum
  • Do You Know Your Oils?

    Know Your Oils?

    Guest feature on Natural oils and our hair: Embrace the goodness! Before wearing my hair locked, I was not aware of the goodness which essential oil... Read more

    By  Ndmayers