Charity Magazine

Digital Charity Comms: Twitter Tips

Posted on the 29 August 2012 by Laurenbates @myethicaledge

Charities are used to making the most out of their limited resources, which includes finding fast, creative and engaging ways to communicate with donors, supporters and campaigners.

If you’re new to twitter, here’s another chance to read my popular, quick guide –  ’27 ways to get more out of twitter’ with some tips to help get you started!

Digital charity comms: twitter tips

27 ways to get more out of twitter

  1. Let people feel part of your organisation; ask for help or advice
  2. Organise a fundraising event
  3. Start a petition (check out @crueltyfreeintl)
  4. Drive traffic to your website, blog or FB page
  5. Publicise your latest vacancy/volunteer opportunity
  6. Get the word out and stay connected when your email or website goes down
  7. Deal with a crisis – fast
  8. Run a competition
  9. Share daily/weekly top tips
  10. Give your followers an insider’s view of your organisation
  11. Let people know when they’ve helped you to make a difference
  12. Don’t use your tweets to sell, sell, sell. Retweet, mention and share useful stuff much more than you promote yourself
  13. Use @replies to help develop conversations and deeper relationships with your followers
  14. Want more RT’s (retweets)? Provide links to useful sites, content, videos, preferably those that followers have not already seen on other people’s tweets (eg not just content from Mashable!)
  15. Use link shortening to save space and monitor your most popular tweets
  16. Share a link to a recent presentation – check out Slideshare
  17. Say sorry, and show how you’ve put things right
  18. Ask for feedback on your latest product/service
  19. Listen to what’s going on in your industry
  20. Collaborate on projects
  21. Say thank you
  22. Use lists and directories to find more followers (try @Twellow)
  23. Share videos, pics, sounds direct from the field
  24. Find a charity job (other sectors are available…)
  25. Do some research – it’s a great way to crowdsource ideas from a targeted audience
  26. Re-home a cat/dog/rabbit
  27. Find a cause you care about and show some support (here’s one of mine @crueltyfreeintl)

If you have a great tip for a Twitter novice, please feel free to share it in the comments section.


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