Art & Design Magazine

Dalston Corner Shop Transformed Into Giant Musical Instrument

By Invisiblemadevisible

East London shoppers had the surprise of their lives when their local corner store in Dalston’s Kingsland High Street became a giant musical instrument for one day only.
The shop, Best Supermarket, was radically transformed overnight from a typical neighbourhood store selling everyday goods to an all-singing, all-dancing musical masterpiece by Red Stripe lager beer for their Make Music in the Corner Shop project which brought a little slice of Jamaica to the UK for one day only.
Products on the shelves and items left scattered around the store became the most unlikely of instruments, triggered into performance when a customer chose a Red Stripe from the shelves. The reactions of surprised patrons were captured in a ground-breaking video, released today, as they set off the corner shop to the well known rock steady tune of “A Message to You Rudy” by Jamaican musician, Dandy Livingstone, later made famous by The Specials.
To see how they made the store come to life check out this additional behind the scenes video below:


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