Creative Social Media Strategies to Increase Rounds on the Golf CoursePosted on the 30 May 2012 by Golfforbeginners
Golf is already considered a "social" sport for many, so it should come as no surprise that fans are using the internet to find great deals, to have fun with an interest to, well, be social! Large companies such as TaylorMade Golf and Golf Channel have social media gurus who create strategies for engagement and to build brand awareness. Believe it or not, you don't have to be a big brand in order to reap the benefits of social media but you do have to make the effort.
Even small scale communication with your current and future clients will yield positive results, you just have to create a basic strategy for your golf course growth and then decide how social media can best work for you.
Here are just a few ideas to get the golf ball rolling, so to speak, and to get more golfers onto your golf course! Share yours here!
If you don't have a blog, create one on your website now! Post at least once per week with descriptive pictures. Don't fill your space with too many words, two hundred fifty will do but do be sure to include information about what's happening on your golf course. Make sure that, if you don't have a subscriber list, create one now. If I would have known that there were special events at my local golf courses like wine and dines, women's get-togethers, local championships etc, I most certainly would have attended! Be creative! The Cadillac Championship held a social media "happy hour" ...sounds like a great idea!
Everyone loves a good deal. Offering incentives at your golf course like two-for-one golf on Facebook and Twitter and on sites like Groupon will get people onto the fairways. Also create print-out coupons on your website and feature on your blog so that golf fans will head over to your site to read your blog and download your offers.
Do you use Foursquare? Geocaching? Ever heard of them? If not, you should.
Foursquare, a GPS, social networking app, allows members to note their locations with a mobile phone and can find out where their friends are or have been. To be the "Mayor" of your golf course could yield special benefits like a free round of golf!
Geocaching is also GPS based but is an outdoor treasure-hunting game. Basically, a golf course can post "clues" to find "hidden treasure" somewhere within the course and, when someone finds the ""item, they get the treasure. It could range from a sleeve of Callaway golf balls to a Titleist Vokey Spin Milled Wedge. In the last thirty days, almost eight million new logs were submitted to further confirm that this might be an interesting concept to include in your social media strategy.
All of your great incentives and happenings should also be posted on Twitter and Facebook. Make sure to add "events" on Facebook. Where events can also be promoted on Twitter, it would be more fun to, perhaps, have a "retweeting" contest. Even if you aren't Ian Poulter who uses Twitter to gain followers with giveaways, you will surely get feedback.
In order to have social media work for your golf course, it is important to think "outside the box". These few ideas will get you kickstarted and, using a bit of creativity, your golf course could increase its bottom line, that is, more players on the fairways, in the pro shop and in the pubs!
Voice your opinion on Twitter @Golf4Beginners and friend us on Facebook.
Ask me how I can help you promote your golf course or golf business: email firstname.lastname@example.org
photo credit: rockbottomgolf.com
Posted via email from stacysolomon's posterous
These articles might interest you :
Hard to believe The Open Championship is already upon us. Each major has its own charm: the Masters means spring and the official tease to the start of... Read moreThe 16 July 2013 by Theteesheet
The Horrible Idea of Letting Fans Pick A Pin Placement at the PGA Championship The excitement is building for the season’s final major. Read moreThe 05 August 2013 by Theteesheet
FAR HILLS, N.J. – As part of its initiative to address pace-of-play issues in the game of golf, the United States Golf Association (USGA) has introduced a serie... Read moreThe 08 October 2013 by Eatsleepgolf
Premiering Monday, Feb. 24, BIG BREAK FLORIDA to Feature All-Female Cast on Golf Courses of Omni Amelia Island Plantation BIG BREAK Champion to Receive Exemptio... Read moreThe 04 November 2013 by Eatsleepgolf
ORLANDO, Fla., (Oct. 22, 2013) – This week, Golf Channel introduces Playing Through, a new split-screen commercial break, which provides more continuous coverag... Read moreThe 23 October 2013 by Eatsleepgolf