Good advertising
I have just watched an advert for a Christian conference which made me want to cringe. I am unable to embed it here, but you can watch it for yourself by clicking here if you want. I am sure it is meant to be funny in a knowing, post-modern ironic kind of a way. To be honest, though, I just found it silly…and a little insulting. If ‘smashing idols’ is a serious business, then does it not deserve a serious treatment? A video with what appears to be a clown sits uncomfortably with Old Testament descriptions of the fool, I feel.
Meanwhile, I have stumbled upon the street advertisement for homeless charity DePaul pictured below. It is is elegant, simple, and thought-provoking. Christian communication should aim for all those things, don’t you think?
Image: depauluk.org
What is it the Bible says about being as wise as serpents and as gentle as doves? I know which of these adverts I see as being the wiser. Oh, and talking of doves...
