Cheerios Protein is being marketed as a high-protein breakfast for kids (complete with thrilling TV ads with NASCAR racers). The reality is quite something else. It only contains "a smidgen more protein" than the original. But it has 17 times the amount of sugar!
This just landed General Mills a well-deserved class action law suit for false marketing:
CSPI: "Cheerios Protein" Has Negligibly More Protein, but Far More Sugar, than Original Cheerios