A mixture of arts and advocacy that will evolve over time, Play the LA River could become a template for urban engagement and exploration. “The question now is, ‘Where is the Los Angeles River?,” says Allison Carruth, one of six Project 51 co-founders and a UCLA professor. “In a decade, we want no Angeleno to ask that question."
At a time when politicians and developers see the historically neglected Los Angeles River as ripe for change and development, an arts collective wants to use the concept of play and community engagement to alter the course of the 51-mile waterway.
Play the LA River, a year-long initiative by the Project 51 collective launching on September 13, 2014, comes at a potentially pivotal time. The Army Corp of Engineers recently recommended approval of a $1 billion dollar project to revitalize 11 miles of riverfront property; politicians such as L.A. Mayor Eric Garcetti and President Obama have already pledged support. Against the backdrop of these proposals, Play the LA River wants to invite Angelenos to discover the river as it stands now, with art events, games, DIY exploration and more, all before significant changes are set in motion.
“The question now is, ‘Where is the Los Angeles River?,” says Allison Carruth, one of six Project 51 co-founders and a UCLA professor. “In a decade, we want no Angeleno to ask that question. Play the LA River is a practical effort to create a sense of place for the 18 cities along the river, including Los Angeles, and provide orientation and civic engagement.”
First, the organization will hand out 5,000 decks of cards to spur play and discovery, with each card showcasing one of 56 sites along the river. Selected after extensive research, the sites showcase the river’s diversity, from gritty underpasses to lush wetlands, covering four geographic suites (Valley, Glendale Narrows, Downtown, and South). Each will be listed with a map and suggestions for activities. A robust, mobile-enabled companion site will showcase a map of all 56 sites and an array of social media feeds and multimedia art. As the year goes on, the organization will serve as an umbrella of sorts, throwing their own events while promoting a community calendar from local groups. A mixture of arts and advocacy that will evolve over time, Play the LA River could become a template for urban engagement and exploration.
“We want the project to embrace all these ideas about recreation and fun,” says Barron Bixler, a Project 51 member and photographer who designed the website. “Part of it will be popular and fun, and part will be artistic, edgy performances on the river. It’s going to be chaotic, but we’re excited to see what people do with this creative canvas in place.”
