One minute you're talking about a new mini product you'd like to see, the next minute it's in shops...that seems to be how Cadbury's roll these days, since a mini version of everything they make is inevitable now. Yes, Cadbury's iconic Curly Wurly bar is the latest to get the miniature treatment, although they actually did these in 2007 too.
Looks more like fishing bait than a tasty snack, right?
Not one to let that stop me, I decided to pull the head apart, as helpfully depicted on the wrapper. Hey, I'm just copying Cadbury's example, don't have a go at me!
Trying to forget images of crawling bugs in my mind, I took a bite. And they tasted as you'd expect: chewy toffee coated in Cadbury's milk chocolate. They were kind of addictive, I have to admit, although they didn't have much actual flavour, since Cadbury's chocolate isn't great quality these days. I can't help thinking that an actual Curly Wurly would be infinitely more enjoyable...half of the fun of them is the long chewy bars!
Overall, these aren't too bad, if chewy caramel is your thing you mighty just love them. I do think Cadbury's need to get a bit more inventive and start creating some genuinely new products rather than miniaturising everything they already make. The Big Taste Peanut Caramel Crisp was a step in the right direction...please continue that way Cadbury!
Available from Tesco.
7.5 out of 10.
