And now there is BuzzFeed the Japanese edition. It has just launched and it is a joint partnership with Yahoo Japan. BuzzFeed owns a 51 percent stake and Yahoo Japan has a 49 percent stake in the venture.
Of interest: Buzz Feed is all about social sharing. But the “sharing” via social media is different in Japan, where users have different social media habits from those in the US and Europe. Facebook and Twitter users in Tokyo tend to engage more on the platforms outside of work hours, while our social media sharing peaks during work hours. The disciplined Japanese obviously consider it not so ethical to engage in social media during working hours.
As it should be, I may add!
