Business Magazine

Buzz Words: Wake-up Calls for Our Natural Instincts

Posted on the 14 June 2011 by Alanhargreaves @RechargeToday

Plus ca change

Why do some buzz words embed themselves in our vocabulary while others slide past the window with just a short burst of fame? Some take a long time to leave. Let’s hope “paradigm shift” and “no-brainer” are nearing the end of their useful life. 

Words that get traction align with our natural instincts. Fashionable buzz words are not new ideas. They get traction because they embrace the things we instinctively do best. 

Instincts are there to preserve and propagate the species. One is to form communities because, collectively, we have a better chance at survival and prosperity. No surprises that “collaboration” has got traction.

Ditto our ability to organize. The desire for food has fashioned agriculture. We no longer just kill things; we also grow them. We embrace agriculture because it underwrites our future. We instinctively know that “sustainability” is good.

We also like the path of least effort. It conserves energy and reduces stress. That has helped “free” get a whole new lease on life.

These inner drives explain why some technological changes rapidly install themselves in our daily lives. Social media dramatically enhances our ability to connect with others. What’s more, you can do it for free. Its rapid deployment should be no surprise.

The web introduced us to free communication. No more trips to the post office; no envelopes or stamps. Just write and send for immediate delivery, anywhere on the planet, for nothing. 

Nothing on the internet is actually free

Every complimentary download cost something to produce, and it’s only free because its part of a marketing effort to get you to do something else, like sign up for a trial or join a mailing list. “Free” is basically a marketing cost.

Some people balk at offering “freebies” online, yet they already do the same thing offline – the coffee shop that offers the tenth cup free; the free delivery with purchases over a certain amount; the free sample you get offered in the mall. 

It’s all costed into what you, or someone else, spends somewhere. The rules of marketing ROI in the mall don’t change just because it’s the internet. 

Buzz are like wake-up calls

They prompt us to refocus on the things we do best. The danger is they divert us into expensive flirtations with the latest management fad.

Rather than reinventing the wheel, focus on where that buzz word is already working for you. Has anyone ever wanted to build a business that wasn’t sustainable? Or has managing a team or organizing production ever not been based on collaboration? 

By the end of the decade, these words will be replaced by others. The good thing about them is the buzz. We pick up on our natural affinity with them. They get us back to doing the things we should have been doing all along. Successful businesses don’t stop doing them. They simply look at ways of doing them better and applying them to a changing environment.

 


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Shilo Sanders- Son Of Deion Sanders Thanks Courts For Allowing Him To Live With...

    Shilo Sanders- Deion Sanders Thanks Courts Allowing Live With Pilar

    ChristianNews Shilo Sanders, the son of NFL Hall of Famer,  Deion Sanders took to twitter to “thank” the courts for allowing him to live with his mother, Pilar... Read more

    The 04 August 2017 by   Firstladyb
    SPIRITUALITY
  • “I Feel Great”

    Feel Great”

    Jakub went to his doctor's office believing that he had a back injury, but returned with a chocking diagnosis instead. He had type 2 diabetes - in spite of... Read more

    The 04 August 2017 by   Dietdoctor
    DIET & WEIGHT
  • July Allotment Recap (2/2)

    July Allotment Recap (2/2)

    Sunday afternoon saw us return bravely to 24a even though there were more thundery showers foretold by the weatherman. I will admit that I guffawed at the... Read more

    The 04 August 2017 by   Chrryblossomtat2
    GARDENING, HOME
  • Culinary Delicacies in Croatia- What to Eat and Drink in Croatia

    Culinary Delicacies Croatia- What Drink Croatia

    In my earlier post, we spoke about how Croatia is a stunning European destination, let us now see what are the culinary delicacies in Croatia or what you can... Read more

    The 04 August 2017 by   Kash Pals
    FOOD & DRINK, A-CLASSER
  • #Golf Training Aids Spotlight: The Delta Putt

    #Golf Training Aids Spotlight: Delta Putt

    Do you consider yourself to be a strong putter or do you feel you could improve your make percentage on the green? Most amateurs could use help with the flat... Read more

    The 04 August 2017 by   Golfforbeginners
    GOLF, SPORTS
  • Three Incredible Hikes in Southern Iceland3 Min Read

    Three Incredible Hikes Southern Iceland3 Read

    Nature takes center stage in Iceland, where there's a stunning view around every bend: massive glaciers, expansive lava fields, powerful waterfalls, black sand... Read more

    The 04 August 2017 by   Healthytravelblog
    TRAVEL
  • What I Wore: Daytime Pajamas

    What Wore: Daytime Pajamas

    Pajama top: ELOQUII (14) | Pajama pants: ELOQUII (14) | Shoes: ASOS (similar) | Earrings: J. Crew ( same in different colors, similar concept in same color) |... Read more

    The 04 August 2017 by   Wardrobeoxygen
    FASHION, SELF EXPRESSION, SHOPPING