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Online Space About Negative Brand Comments from Netizens? Paperblog Pick in Business

Is the Online Space All About Negative Brand Comments from Netizens?

According to the largest global study into people’s attitudes and behaviours online, complaints form the smallest part of South African netizens’ online comments about brands, as... Read more

Google’s ‘Flight Map’ Purchase: Attribute Across Channels? Paperblog Pick in Business

Google’s ‘Flight Map’ to Purchase: How Do You Attribute Across Channels?

In a recent article, Google’s head of retail, Todd Pollack, discussed how conversion paths are becoming increasingly more complex. Read more

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