Business Magazine

Brainstorming IS Politically Correct

Posted on the 19 May 2011 by Iangreen @GREENComms

The claim that the word ‘brainstorming’ is politically incorrect has raised its head again – this time in the Sun newspaper.
Columnist Kelvin MacKenzie claims that a business colleague from a ‘Big Five’ firm of accountants had been rebuked for using the term brainstorming and was told to use instead the phrase ‘thought shower’.
The suggestion is that the word is somehow derogatory to epileptics. Yet, the claim that ‘brainstorming’ may offend epileptics is an urban myth.
Every so often I do research among charities and pressure groups concerned with epilepsy and mental health issues, as well as informal research among friends who have suffered from epilepsy.
No one has any formal policy, or even cause for concern with the word ‘brainstorming’. (Ironically, one year I did my survey and I did manage to offend a representative from one epilepsy campaign group who objected to my survey: because they did not want ‘epilepsy’ to be associated with the term ‘mental health’!)
So why is there this urban myth surrounding the word ‘brainstorming’?
We are witnessing what can be labeled a ‘brainstorming is politically incorrect’ meme. The idea is able to replicate itself, and live on under its own volition. Why?Brainstorming is Politically Correct

Because some people actually want the idea to be true; they may be against what they perceive as ‘Political Correctness’: in their worldview, PC is a bad thing, and the more examples of PC being absurd, and taken to ridiculous lengths, the more it confirms their underlying belief, or prejudice.
Having a ‘brainstorming is politically incorrect’ meme makes them feel better about themselves, and want to pass it on to others to reinforce their view of how the world should be.
For what it’s worth, I think what has been labeled ‘Political Correctness’ has, for the most part, been a brilliant thing. Just watching some television comedies or soap operas from the 1970′s, or recalling comedy acts of the time, and our world of 2011 is a better place.
A recent radio interview with the comedian Lenny Henry (who happens to be black) recalled how, in the 1970′s the young Lenny used to dread the comedian Jim Davidson being on telly because the other kids would have fresh names and material to call and abuse the black kids in the school.
Like any tool however, Political Correctness has to be used in the right context with the appropriate level of force.
One problem with ‘Politcal Correctness’ is that it has become what I label a ‘sanctity paradigm’ – where it is difficult to argue against if invoked in a debate or argument. (In the same way as, ‘health and safety’, ‘national defence’, ‘anti-terrorist measures’ are used.)
The tactic I use when faced with anyone invoking a ‘sanctity paradigm’ is to say: “Is it intelligent Political Correctness?”
More people should be prepared to stand up and challenge what they perceive as unintelligent use of the tool ‘Political Correctness’. This does not mean you think Political Correctness is a bad thing; just that it needs to appropriately be used in the right, time, place and context.
So, you actually have a choice: you can say that ‘Brainstorming is politically incorrect’, or you could say that ‘Brainstorming is politically correct.’
Whether it is true or not, depends on whether you believe everything printed in the Sun newspaper is true, and what part you want ‘Political Correctness’ to live in your world view.
In the meantime I will keep on brainstorming around the world.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Ralph's Top 10 Blogged Band Chart - as Played on Radio KC - 28.5.17

    Ralph's Blogged Band Chart Played Radio 28.5.17

    Click here for the Ralph's Life websiteTracks from the Top Ten Blogged Bands are played every Sunday 5-7pm on Radio KC as part of Ralph's Indie Show.LISTEN TO... Read more

    The 27 May 2017 by   Mike Lindley
    ENTERTAINMENT, MUSIC
  • Top 3 Ways to Improve Your Health

    Ways Improve Your Health

    I recently listened to an American comedian, who in a sketch was advising a man whose girlfriend had just left him to let her go. "She's not worth it" she told... Read more

    The 27 May 2017 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Maria’s Pancakes

    Maria’s Pancakes

    Meal plansGet lots of weekly low-carb meal plans, complete with shopping lists and everything, with our premium meal planner tool (free trial).... Read more

    The 27 May 2017 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Cavendish Beach Music Festival 2017 Preview: Zac Brown Band Top 10

    Cavendish Beach Music Festival 2017 Preview: Brown Band

    If you love country music, and you love festivals, and you love to party... then Sunday night at the Cavendish Beach Music Festival is def. going to be your... Read more

    The 27 May 2017 by   Phjoshua
    LIFESTYLE, SELF EXPRESSION
  • My Envy Box May 2017 Unboxing

    Envy 2017 Unboxing

    Hello everyone, what’s up? How are you surviving this heat? I fell sick so many times while I was out in the daytime. Please drink lots of fluid and stay... Read more

    The 27 May 2017 by   Jhilmil D Saha
    HAIR & BEAUTY
  • Holiday Beauty Prep • Made Easy

    Holiday Beauty Prep Made Easy

    We are fast approaching the summer holidays where the only stress of our day should be deciding what cocktail to order. Hot sunshine, white sands, crystal... Read more

    The 27 May 2017 by   Kellilash
    HAIR & BEAUTY, LIFESTYLE
  • Softening the Edges

    Softening Edges

    This post will probably be of interest to anyone who is growing trailing plants, such as tomatoes, courgettes and squashes, in containers. Read more

    The 27 May 2017 by   Mwillis
    GARDENING, HOME

Magazines