Tomorrowland, despite mixed reviews, will win the weekend. It just won’t be a huge sweeping victory. Tomorrowland is targeting families with a PG rating, but many critics don’t think the film is quite the crowd pleaser it’s aiming to be. With strong reviews for other entries in the marketplace, namely Mad Max 2, Pitch Perfect 2, and Avengers, Tomorrowland will remain the top choice mainly for families with small children. Pitch Perfect 2, being a crowd-pleasing comedy, should drop about half in week 2, with Tomorrowland and Poltergeist not being direct competitors. Mad Max may not drop 50% due to the strong word of mouth it has. Mad Max has even pulled ahead of PP2 mid-week. Avengers should dip about 50%, and Poltergeist is looking to come close to a 20M opening, but again reviews will hamper the film from scaring up too much of an audience.
1) Tomorrowland- 40M Weekend, 40M Total
2) Pitch Perfect 2- 35M Weekend, 125M Total
3) Mad Max: Fury Road- 25M Weekend, 90M Total
4) Avengers: Age Of Ultron- 20M Weekend, 404M Total
5) Poltergeist- 18M Weekend, 18M Total
6) Hot Pursuit- 3M Weekend, 28.5M Total
7) Furious 7- 2M Weekend, 347M Total
8) Paul Blart 2- 2M Weekend, 66M Total
9) Ex Machina- 1.5M Weekend, 22M Total
10) Home- 1.5M Weekend, 167M Total
