Marketing & Advertising Magazine

Boutiques Vs Behemoths

Posted on the 10 June 2011 by Happygrc
Jim Lansbury, a CD at RP3 Agency has some advice for portfolio grads on ihaveanidea.org. Big agency vs small shop was something I debated when I left school. There are pros and cons to both. Here’s one of Lansbury’s pros…
“Why think small? For starters, you’ll build your book a lot faster. Small agencies don’t have the luxury of putting multiple teams on every project. They don’t mine their juniors for ideas that don’t go anywhere, or worse yet, for ideas that someone else ends up taking credit for. They expect everyone to produce. And everyone does.  In a small shop, there are no bad groups or tough accounts to get stuck on. Everyone works on everything. (At least that’s how we do it here.)”
I've worked and had success at both big and small agencies. Which would you rather work at as a first job?

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