Business Magazine

Billboard Screw-Up Not a Screw-Up

Posted on the 04 May 2011 by Thehangline

Foster Care of Wisconsin

Foster Care of Wisconsin

Oh, crap. Billboards in Wisconsin were posted upside-down. Stupid outdoor companies. Actually, the campaign is the brainchild of Serve Marketing for Adoption Resources of Wisconsin with the distribution power of OAAW and their members. The upside-down images were flipped weeks later with the message “Turn a Life Around” and a website.

Teaser campaigns are tough. You need the perfect storm of idea, payoff and feasibility. This particular campaign makes the payoff worthwhile. The tease has purpose (to build curiosity). And the reveal links the original message with the payoff (turn a life around). If you ever develop a teaser campaign, make sure your payoff is worth it. If your idea is to simply not put the client’s logo on the board for a couple of weeks, it probably isn’t. If your ad is just as effective if you didn’t tease it, then don’t.

Billboard Screw-Up Not a Screw-Up
Billboard Screw-Up Not a Screw-Up
Billboard Screw-Up Not a Screw-Up
Billboard Screw-Up Not a Screw-Up

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Bottoms Up!


    It’s all bad news in China where the country’s national spirit has had a bit of a jolt. I’m talking here about their famous fiery liquor, Maotai, which has... Read more

    By  Patinoz
  • No. 9: Coming Up!

    Days to go: 56Tomorrow we are meeting with our videographer and florist to finalise arrangements and plans for the day so I’ll let you know the score when I do! Read more

    By  Claire
  • Weekly Money Check-Up

    Friday night, Sam and I went to a benefit show for Nashville Rescue Mission. We danced. We drank. We socialized. We are hipsters, for sure.1. The most I’ve spen... Read more

    By  Alysonisneat
  • Warren Chappell Wrap up

    Warren Chappell Wrap

    AS PROMISED IN MY LAST POST, I have now posted illustrations from the four remaining Warren Chappell music books on my Flickr. The true masterpiece is Peter... Read more

    By  Winterthorn
  • Legg up


    Abi Davies takes us across Swansea Bay for the local derby between Andy Legg’s Llanelli and Lee Trundle’s Neath.Friday nights Welsh premier league game saw... Read more

    By  Stuartnoel
  • My Check-Up.


    At first I was a bit worried.This is Dr. Jaclyn feeling my tummy. Her helper is holding me to keep me safe.Now I am getting the hang of it. Dr. Jaclyn said if... Read more

    By  Elizabethwix
  • E.L.F. Make Up Review

    A week or two ago Claire emailed me asking, basically, whether I would like some free make up if I reviewed it for the blog- how could I refuse! Read more

    By  Claire