Nike transformed parts of New York City into Zoom City during All-Star week, redefining the way basketball fans and sneaker aficionados experienced the game from the court to culture. Fans stepped into the future of basketball at the Zoom City Arena, which is a state-of-the-art basketball facility featuring a full-sized LED basketball court that brings graphics and video to life.
While at Zoom City fans were able to witness and work out with the best Nike athletes and Nike Master Trainers through virtual training programs and signature move sequences of some of the best in the game.
Check out some pics from Nike's Zoom City Arena below.
