*True Colour Technology was showcased for the first time in the Avon Make-Up Collection and based on the understanding that pigments, no matter howvivid and bold, are obscured by an opaque base (the part of the formulation which carries the colour). The Avon R&D team identified that in order to create‘true’ colour, which best harnesses the pigment’s potential, it was necessary to develop an entirely new base – one which is translucent.
