Business Magazine

Articulation

Posted on the 21 April 2011 by Happygrc
Articulation
I've been reading Albert Einstein's biography, and something struck me today about him. He made these amazing leaps of imagination, but one of the things he was particularly good at was explaining incredibly complex concepts to normal, non-scientists. Today I was reading about his postulates about the speed of light and his special theory of relativity, and his explanation of it involved nothing more than a scene with two people, two lightning strikes and a train. This is to explain a couple of the most complex scientific theories.
A month or so ago, I was talking to a director I was working with about how much of our job is articulating our ideas. Yes, coming up with great ideas is important, but a great idea poorly communicated is dirt. Your job when you present to your client, or present to your creative director, or explain your idea to a director--heck, even when you explain it to your partner--is to articulate your idea in such a way that they can see in their head exactly what you see in your head.
This quarter, I'm teaching a scriptwriting class. The first assignment I gave was to take a commercial they like and write the script for it. Just watch the spot, then write what they see. Then I had them present the spot to us in class. After they presented it, we watched the spot and critiqued them on their presentation. Did what we saw on the screen match what we'd imagined when they presented it? If not, how was it different?
This isn't to say than an execution won't change from the time you think of it an the time it's finished. You should be open to creative input from others--directors, actors, etc. The point is that your presentation, your articulation of the idea, is incredibly important. If you're specific and clear, you shouldn't run into a client seeing the final project and saying, "That's not how I pictured it." You hopefully won't ever come to a set and look at the art direction and say, "Oh shit. This is completely wrong." It's not always an easy thing to do. But we're in the business of communication. So make sure you're communicating.

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Australopithecus Sediba: Early Human Or Ancient Ape?

    Australopithecus sediba is a South African member of the human family that lived about 1.9 million years ago. And that's about all we can say for sure about... Read more

    The 25 May 2017 by   Reprieve
    BIOLOGY, SCIENCE
  • What to Do About a Lack of Energy on Low Carb?

    What About Lack Energy Carb?

    Is a low-carb diet appropriate for someone who has had gastric-bypass surgery? Can you lose weight on low carb while taking insulin? And what to do about a... Read more

    The 25 May 2017 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Comic Performer-turned-painter The Iceman Suddenly Outsells Van Gogh.

    Comic Performer-turned-painter Iceman Suddenly Outsells Gogh.

    The Artist formerly known as The Iceman: a brush with fameI have blogged before about the comic performance artist legend that is The Iceman. Read more

    The 25 May 2017 by   Thejohnfleming
    CULTURE, ENTERTAINMENT
  • My Ramadan Baby

    Ramadan Baby

    I remember the day like it was yesterday. The Islamabad sun, hot and bright, burned down on my mom and I as we walked to the hospital with my first-born -... Read more

    The 25 May 2017 by   Marilyngardner5
    RELIGION, SELF EXPRESSION
  • Stories from the Stacks Vol. 2: “Unidentified”

    Stories from Stacks Vol. “Unidentified”

    Contributed by Stacy Young, University of Akron student/CCHP Student Assistant.CCHP: What led you to us?SY: I previously attended the Museums and Archives... Read more

    The 25 May 2017 by   Chp
    HEALTH, HISTORY, PSYCHOLOGY
  • Spectre – Bond’s Navy Suit

    Spectre Bond’s Navy Suit

    Daniel Craig as James Bond in Spectre (2015).VitalsDaniel Craig as James Bond, British government agentMorocco, November 2015Film: Spectre Release Date:... Read more

    The 25 May 2017 by   Nguzan
    ENTERTAINMENT, TV & VIDEO
  • Should You #Golf With Better Players?

    Should #Golf With Better Players?

    Do you immediately feel anxious when approached by a single golfer or couple who wants to join you for the round? Chances are, you may have been with your... Read more

    The 25 May 2017 by   Golfforbeginners
    GOLF, SPORTS