21st February is celebrated as the Matrubhasha Divas in India. Marking this special day, on 20th February, 2017, Amazon.in launched the Matru Bhasha Bookstore giving customers a more convenient access to books of Indian languages.
Commenting upon this, Noor Patel, Director Category Management, Amazon India said, "We launched our first regional book store in 2014. Regional books have retained their popularity with customers and the regional books category has grown over 80% y-o-y, with over 60% demand coming in from tier II and tier III cities, towns across India. We have consistently expanded regional book selection with several Indian language book stores to meet increasing customer demand. On Matrubhasha Divas, we want to offer book lovers across the country a large and diverse selection of regional language books and literature at attractive prices coupled with a trusted delivery experience."
Showcase for Indian Language Books:
The Mathru Bhasha Store prominently displays the stores of 8 Indian language. These are Hindi, Tamil, Marathi, Telugu, Malayalam, Gujarati, Bengali, Kannada. Books of other Indian languages like Sanskrit, Urdu, Punjabi can be accessed from the option bar on the left.
The Mathru Bhasha Store makes it easier for readers to find latest deals and discounts on the Indian language books and to check out the best selling books in the language of their choice. Amazon makes it easier and convenient for readers all over the world to purchase books and ebooks. With the Mathru Bhasha Store, it has extended greater convenience for the readers of various Indian language books. If you like reading books of a particular Indian language, check out the Amazon Mathru Bhasha Book Store.
