Business Magazine

After Your Marketing Works: How to Increase Sales Power Without Adding Overhead

Posted on the 10 March 2011 by Chrisbrown @ChrisBrown330

 

Why use Independent Sales Reps?  Commission only Sales Reps:

  •  Only get paid on results – lower your cost of sales
  •  Cost less than payroll sales people
  •  Can expanded your sales coverage – more feet on the street
  •  Have knowledge of industries and complementary lines
  •  Can replace non-productive sales channels
  •  Already know the territories and customers
  •  Can make introductions to new clients
  •  Provide fast penetration and more new orders

Many companies are finding that as the economy recovers, they are ready to increase sales by improving  marketing and adding sales power.   But they don’t want to increase the overhead.

How can you do it? One way is by utilizing the sales rep model.

Sales representatives (or agents as many prefer to be called) meet with buyers and present your products, along with a variety of other similar products and services. The reps are independant contractors, meaning, they are not an employee of your company and are not paid a salary. Instead, you pay a commission on the sales they do make.

The Manufacturers Agents National Associations has some tools to help you Find Sales Reps that work in your Industry or Area.

Here’s an article from INC magazine on How to Work with Sales Reps.

Remember, when a sales rep brings in a new customer, that customer is actually the reps, not your company’s and if you change reps, you’ll lose the customer, so consider carefully what accounts you will have “in-house” for your employee sales people and which will be outside. Also make sure that your contract is set up to pay commission on revenue (when you get paid, you then pay the rep), not just on activity.

 


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • How To Become "Parent Whisperer"

    I watched a documentary recently that inspired me. It's called "Buck." This man is a horse trainer/philosopher/life coach on whose work the movie "The Horse... Read more

    8 hours, 46 minutes ago by   Joanigeltman
    FAMILY, PARENTING
  • How to Get Perfect Everyday Curls

    Perfect Everyday Curls

    Today’s post is sponsored by HerStyler. As always, all opinions are my own.  I’ve had a lot of people ask about my hair recently. My hair is naturally curly... Read more

    9 hours, 14 minutes ago by   Thesamanthashow
    LIFESTYLE, SELF EXPRESSION
  • Launching This Month | Anastasia Beverly Hills Subculture Eyeshadow Palette

    Makeup lovers of this era are very well familiar with two of the famous Anastasia Beverly Hills products, their Dip Brow Pomades and the Modern Renaissance... Read more

    9 hours, 39 minutes ago by   Gorgeouslyflawed
    HAIR & BEAUTY, LIFESTYLE
  • Keto Chimichurri

    Keto Chimichurri

    Meal plansGet lots of weekly low-carb meal plans, complete with shopping lists and everything, with our premium meal planner tool (free trial).... Read more

    9 hours, 48 minutes ago by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Ellen’s Stardust Diner

    Ellen’s Stardust Diner

    Entertainment while you eat!The breakfast was outstanding and I was totally defeated the day I tried the Breakfast Burrito that was so much food, yes it... Read more

    10 hours, 1 minute ago by   Caz
    ENTERTAINMENT, MOVIES
  • Top 5 Inatur Herbal Products for Dry Skin

    Inatur Herbal Products Skin

    Hello pretties, you know what. I have been wondering of late that if we have so many good herbal brands in India, why do we venture out and invest in foreign... Read more

    10 hours, 25 minutes ago by   Jhilmil D Saha
    HAIR & BEAUTY
  • The Untreatable Borderline Personality Disorder Client: A Therapeutic Nightmare

    Borderline Personality Disorder is one of the hardest disorders of all to treat. It can be improved with some therapies but the road is long and hard. Many... Read more

    10 hours, 34 minutes ago by   Calvinthedog
    POLITICS, SOCIETY