GoDaddy Inc. (NYSE: GDDY) seems to be looking for a new advertising agency in wake of the disastrous Super Bowl Commercial and the less than impressive, at least in my opinion, of its Claude Van Dam commercials
Godaddy has put out a global brand agency request for proposal (RFP) to help promote and personalize the GoDaddy brand globally.
Chief Marketing Officer Phil Bienert is quoted as saying; “This next phase in GoDaddy’s marketing strategy will fuel brand messaging globally while leveraging its vast small business insights to offer customers targeted, timely messaging through a variety of personalized channels. We’re searching for a brand marketing partner, an ‘agency-of-record’ to help make the GoDaddy brand globally scalable and locally relevant in ways that tell entrepreneurs and small business owners everywhere exactly ‘how’ we can help them grow their businesses
“We’re ready to push beyond broad domestic campaigns and leverage our small business data platform as a key ingredient in our global brand marketing. Our personalized, data-driven approach presents a significant opportunity to engage audiences with targeted messages at key points in their digital journey, no matter where in the world they live”
Last month, GoDaddy chose not to renew its sponsorship of Danica Patrick race team, who starred in many of the company’s Super Bowl spots.
Barton F. Graf 9000 is currently GoDaddy’s agency of record for the U.S. and Canada. It’s not clear whether Godaddy’s current ad agency Barton F. Graf 9000 will be invited to participate in the RFP.
GoDaddy spent an estimated $24.7 million on measured media in the U.S. last year, according to Kantar Media.
