Athletics Magazine

Adidas x Parley Run for the Ocean

By Barefootdaves
adidas x Parley Run for the Ocean adidas and Parley for the Oceans announced their first global initiative with the launch of adidas x Parley Run for the Oceans, a global celebration that took place during World Oceans Day week (June 5th-11th).
adidas, Parley for the Oceans and Runtastic have come together, harnessed the power of sport as a catalyst to inspire positive action, and motivated people to get behind the cause, with each step spreading awareness of the threat plastic pollution poses to the oceans. adidas x Parley Run for the Oceans enabled all athletes to unite through running and became part of the clean oceans movement that made a difference in everyone’s lives.
Runners from around the world united virtually and showed their commitment to ocean health, one mile at a time. As they run, people listened to a dedicated Story Run and learn about the ocean’s delicate ecosystem, the Parley AIR strategy and how they can all be part of the solution. Runners contributed their mileage and helped spread the message.
During World Oceans Day, adidas x Parley’s first-ever Run for the Oceans brought their communities of runners, ocean ambassadors, environmentalists, artists, influencers and media together, inspired collective action and affected positive change in the world. Taking over New York City at night, a collective of over 500 runners took part in a 5km run illuminating the city streets with blue lights as they go, taking a stand for the conservation of our oceans.
To truly galvanize action through sport, and raise awareness by inspiring the masses to commit to the oceans, an innovative Runtastic Cardio App feature has been created. This Story Run, curated by a team of ocean advocates, is based on unconscious interval training and serves as an ongoing source for raising awareness of the cause.

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