Business Magazine

A History of Apple in Outdoor Advertising

Posted on the 06 October 2011 by Thehangline

We lost a great innovator last night. Steve Jobs, CEO of Apple, passed away at the young age of 56. His vision, success and contributions to technology are staggering, so I’ll let you read about that at his Wikipedia page. I thought it would be appropriate to pay tribute to this legend of technology by showcasing some of the outdoor advertising campaigns Apple and TBWA\Chiat\Day created together over the years.

What can we learn from Apple’s outdoor ads? Keep it simple. Promote one product at a time. Usually the best feature to promote is how the product will make you feel or change your life, not some sort of technical spec or gadget jargon. Have a brand vision and stick to it. Design is everything.

A History of Apple in Outdoor Advertising

A History of Apple in Outdoor Advertising

A History of Apple in Outdoor Advertising

iPod Billboard with Lee Clow from TBWA\Chiat\Day

iPod Billboard

iPod Billboard

A History of Apple in Outdoor Advertising

Apple iTunes Billboard

iPhone Transit Ad

iPod Touch Billboard

A History of Apple in Outdoor Advertising

Apple iPad billboard

iPad Billboard

A History of Apple in Outdoor Advertising

And here’s some recommended reading:


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