According to the Chicago Tribune, the Merchandise Mart, one of Chicago’s most important landmarks, will soon become a magnificent visual display that lights up a major portion of the downtown area.
In 2018, a massive projection screen will display images and videos across the entire expanse of the Mart’s riverfront side. The idea was first proposed in 2014 by Mayor Emanuel’s team and the tourism bureau of Chicago.
The project, officially called a Lighting Framework Plan, will be led by a creative firm called Obscura Digital, who has done similar, spectacular projects for other landmarks such as the Sydney Opera House in Australia and the Century Plaza Hotel in Los Angeles.
Construction on the Merchandise Mart was completed in 1930, and it was once the largest building in the world at the time it was erected. Known for its iconic art deco style, the Mart houses floors and floors of space for art galleries, special exhibitions, and vendors.
This plan is one of many in the downtown area to increase tourism with creative urban planning, recreational space, and public art. The unique display might liken Chicago to cities like Paris or Las Vegas that are known for their massive displays. The privately-funded project at the Merchandise Mart might be the first of a handful of buildings in the city that might be used for visual projections.
Featured Image Credit: Choose Chicago via Chitown Review
