Is your School’s online presence optimized? Are you loosing out on great opportunities to connect with prospective parents? Is Content Marketing a part of your School’s marketing strategy?
“If you want to be more effective at content marketing, document your strategy.” This is just one of the findings from the Content Marketing Institute and MarketingProf’s annual Content Marketing: 2015 Benchmarks, Budgets, and Trends report. Although it is US B2B data, the report’s key findings have relevance for schools already executing a content marketing strategy or considering it.
Only about 35% of marketers have a documented content strategy!
Marketers who have a documented content strategy rate themselves highly in terms of content marketing effectiveness, compared with those who have a verbal strategy.
Confidence is growing
70% of marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).
Content marketers are increasing their budgets
50% of marketers plan to increase their content marketing budget over the next 12 months.
So what are the implications for your school? Here are 5 reasons to optimize your school’s online presence now.
1. Execution without strategy lacks accountability. It all starts with the strategy.
2. Effective content marketing isn’t about self-promotion or sales pitches. Stories and authentic expressions of ‘who’ your school is and what it stands for will engage better with your prospective and current parents.
3. Prospective parents are looking to digest information more quickly in less time. Be concise, be relevant and be visual. Remember the adage, a picture is worth a thousand words.
4. Schools remain cautious about social media effectiveness.
5. Prospective parents do more research, with 96% of purchasing decisions beginning from their online experience. Education selling propositions are sophisticated offers. Complex differences must be articulated and messages delivered through well-conceived and compelling communication strategies, including content marketing.
For more help optimizing your school’s online presence to win the attention of your prospective parents, do not hesitate to contact us with the form below
Written by Toka O. @SwoopStudios
Our intent with our blogs is to publish regular content that will help you improve your Schools marketing. We also aim to provide you with valuable insights, tips and tricks, which will support you. We would welcome your feedback on what you would like to see more of, in terms of topics, guides and data, so please contact us using the form below.
