The guys over at Wrigley know how to make a good commercial and they know how to impress their viewers each and every time they make a new commercial.
I have always loved this ad series because they understand that since they are selling a type of candy they need to stress the experience the consumer is going to have while chewing on their gum. All of their commercials have done that and they have all done it in a new and different way that doesn’t bore the viewer.
The one thing that I noticed while watching this is that they are gearing the ad towards men in how it is an action commercial and the color of the room and effects that they used. I think that they could have geared it towards women as well because gum is gum and everyone loves a good piece of gum. Besides that, it is hard to call this a bad commercial.
The creativity is off the charts in how they wanted to present the experience that the consumer will feel after chewing on this relatively new gum line. Putting a person in a lab-like environment is not a new theme but what they are doing in the lab is what earns Wrigley the creativity points. I very much enjoyed how they went about showcasing the two different flavors with the two characteristics of the moving floor. Both parts complimented each other nicely and the transition between the two was seamless.
It is hard to talk about this commercial because it is just so perfect in every manner. The sequence of the ad was very well thought out with the introduction of the man getting ready to jump around, to the actual action part and then the falling action into conclusion of the man landing in the blue pillow-like floor while the narrator sums up the whole experience. I can’t wait to go out to the store and be able to experience this new flavor because by the looks of the ad it should be a great flavor. I have no problems with this ad besides their approach of aiming towards men only and with that I give this ad a 9 out of 10.
-Adam
