Business Magazine

3 Social Media Tactics to Enhance Your Email Marketing

Posted on the 11 July 2017 by Marketingtango @marketingtango
The new website's looking great! Share

3 Social Media Tactics to Enhance Your Email Marketing

Integrated marketers know how challenging email marketing can be. You have seconds to get the reader’s attention and hold it. MarketingSherpa has outlined three visual tactics commonly used in social media that can help take your email marketing to the next level.

Tactic #1 – Gamification

Gamification means using game design elements in non-game functions to make them more fun and interesting. In an email this may mean inviting your audience to play games to win prizes. By presenting the information and opportunities as a game, integrated marketers can get the audience to do the marketing themselves. Efforts like these attract new customers, encourage interactivity and, when made mobile and social friendly, encourage social sharing.

Tactic #2 – Include Social Media Quality Images

Hubspot explains that when paired with relevant imagery, messaging retention is close to 65%. Constant Contact points out that images are processed by our brains faster than text, so effective, high-quality images grab attention, encourage action, and serve as an easy shorthand in support of your messaging. One of the most effective uses of imagery in email marketing is user-generated content.

We’ve discussed before that authenticity resonates with customers and helps build relationships. Audiences are increasingly looking to their peers and others like them to understand a product, service or company. One such method for delivering the personal touch is the inclusion of user generated photos, videos, and social sharing in your email marketing.

Tactic #3 – Integrate Video into Emails

Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. We’ve looked before at the value of video, and the Content Marketing Institute outlines its many virtues including the ability to drive brand awareness and interest, tell a story, forge memorable associations with your brand, and serve as a proving ground for your ideas.

Video is also easily shareable through social media. By using video in your email marketing, you are potentially able to spread your ideas to new and different audiences in a creative way, and in a format that they are comfortable with from their social feeds.

MarketingSherpa reminds integrated marketers to test the integration of these social media tactics into their campaigns to determine the efficacy of each tactic. In their examples, profiled companies saw click through rate increases, boosted sales, and improved engagements. Make sure to implement A/B testing for your own integration and see how social media efforts can enhance your email marketing campaigns.

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Healthy Cauliflower Pizza!

    Healthy Cauliflower Pizza!

    ‘Can pizza ever be healthy?‘, you may be wondering, as I also did once upon a time. But being a normal human being, I absolutely adore the occasional pleasure o... Read more

    The 22 July 2017 by   Fitnessontoast
  • How Utilities Are Trying to Slow Down Rooftop Solar

    Utilities Trying Slow Down Rooftop Solar

    GR: Utility companies don’t want you to save money by adopting solar power. Utilities that should earn their public status by working for the common good,... Read more

    The 22 July 2017 by   Garry Rogers
  • 8 Leadership Lapses Every Business Owner Must Avoid

    Leadership Lapses Every Business Owner Must Avoid

    Even entrepreneurs who have built many startups, or sold their last one for millions of dollars, know they make occasional people leadership mistakes. Read more

    The 22 July 2017 by   Martin Zwilling
  • What is the Underlying Cause of Addiction?

    What Underlying Cause Addiction?

    Hello everyone. I hope all is well with you and that you’re having an awesome summer. We’ve had a couple of weeks of hot, sticky weather and it’s the type of... Read more

    The 22 July 2017 by   Lisaorchard
  • Massive Cards

    Massive Cards

    This last year I had less and less time to draw as my research project advanced. It’s sad, but I always knew that it would be difficult to combine science and... Read more

    The 22 July 2017 by   Matteofarinella
  • Photo Favourite 39 - Swimwear Edition

    Photo Favourite Swimwear Edition

    Summer is often a hard time for plus size people, and swimwear is often a big part of that anxiety. Here i have 13 gorgeous ladies showing you that no matter... Read more

    The 22 July 2017 by   Boo_brown
  • Odeon: The Gallery

    Odeon: Gallery

    I did this at the Metrocentre cinema for Dunkirk in IMAX.Cool Tables! The staff are fantastic in the bar area and you are given a number with the screen you... Read more

    The 22 July 2017 by   Caz