Pitney Bowes Small Business, a department of Pitney Bowes dedicated to all things small business, wanted to share a survey called “2012 Small Business Marketing Survey.” In it, they asked 750 businesses about their use of marketing channels and measurement. The survey revealed several surprises:
- A large majority of surveyed businesses are not using new marketing channels, but are sticking to phone, email and direct mail.
- Only a small percentage of small businesses were dedicated to measuring their marketing programs.
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