Inc.com just published a post on a Chicago based marketing firm that just re-branded itself from upshot.net to the new gTLD Upshot.Agency saying that once the new gTLD’s catch on everyone will be using them.
Upshot is a 160-employee agency which is celebrating its 20th birthday conducted what it describes as a “self-evaluation” and as a result, “it decided to re-position itself in a way that emphasizes its belief in, and expertise in providing, “seamless marketing,” which it defines as consistent branding ideas that can flow through many different channels, media outlets, and advertising touchpoints.”
“Swapping its previous URL, Upshot.net, for Upshot.Agency was an important part of its ambitious plan to remake its profile and reorganize its operations
Brian Kristofek, the company’s president and CEO is quoted as saying:
“It’s fairly progressive right now to be doing this, but once domain names that are more creative and expressive catch on, everyone will be using them. For now, it paints us as progressive thinkers.”
On the danger of changing their domain name Mr. Kristofek went on to say:
“The thing is that there is very little risk in doing it. A lot of the people looking for you will just do a search and find it. When they see it, they won’t be confused at all. They’ll see how much sense it makes.”
“Having changed so many aspects of the company at once, did Upshot question the adoption of a new URL? Not at all.”
You should check out the website which has a very cool front page here