Fashion Magazine

1940s Fashion Forecast – Hairstyles to Swimsuits

By Glamourdaze @GlamourdazeBlog

New York Worlds Fair 1939 –

1940s-Fashion-Forecast---skirts

Our final look through the collection of fashion photos taken in the Fall of 1939 at the New York Worlds Fair.The 1930s was now paving the way to a 1940’s style of shorter hems, pleated skirts, boxy suits, updo hairstyles, and a more pronounced and confident make-up look.

1940s-Fashion-Forecast---skirts

the new sharp tailored look of tunic and frock. The hats are still wide but will be replaced by turbans and box hats within a year

1940s-Fashion-Forecast---pants

The absolute must for any fashionable woman by the end of the 1930s were a pair of summer pants. Oddly enough the ‘trousers’ look was not so popular in winter time.

1940s-Fashion-Forecast---snoods and updo hairstyles

Thanks to the success of Gone with the Wind – the snood became a highly desirable headdress – though not entirely useful as most hair length was now no further than shoulder. The snood in the 19th century held up hair that went all the way down to a girls waist.

1940s-Fashion-Forecast---suits

A higher pleated skirt and boxy shoulder pads made for a blend of feminine and masculine and became the staple silhouette until the end of the war.

Swimsuit-Style-Fall-1939---New-York-Worlds-Fair

In just one short decade, the image of the beach woman at been transformed thanks to Hollywood. She was now athletic and slim and revealing with fashionable play-suits and bathing costumes

1940s-Fashion-Forecast---models-make-up-at-dressing-table

Three young women primp themselves before a fashion show at the New York Worlds Fair held in the Fall of 1939 in the eve of the war.

That’s all !
©Glamourdaze 2017

Images digitized by the New York Public Library


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