Fashion Magazine

1930s Makeup – The Arrival of the Concealer

By Glamourdaze @GlamourdazeBlog

Covermark brand brings out new class of cosmetics –

1930s-Covermark-Makeup---The-arrival-of-the-Concealer-2

A beauty booklet curated by Cosmetics & Skin extols the magic of  Covermark Cream the forerunner of skin imperfection makeup such as Vichys Dermablend and still a world leader today.It covered all manner of skin blemishes like varicose veins, burns and in particular severe birthmarks. It’s founder Lydia O Leary herself had a profound facial birthmark. By the mid 30’s her 5th Avenue based brand had quite a large range of products which proved to be a savior for many women.

Lydia-O-Leary---Covermark-Cosmetics

Covermark was and still is an un-excelled all over make-up which remains intact, does not flake and is waterproof. Only the removing lotion will take it off.

Here’s an excerpt from the booklet.

1930s-Covermark-Makeup---The-arrival-of-the-Concealer

How to select a shade.

Covermark MUST match the skin surrounding the blemish.
THE FACE – It is important to realize that the face is made up of light and dark shades. The face is not like the rest of your body in as much as Nature has given extra color to the nose, the cheeks and the chin.

1930s-Covermark-Makeup---The-arrival-of-the-Concealer

If one has a small or medium sized blemish on the face, it must be matched according to its location. For instance, if one has a small blemish on the cheek, one must select a shade that matches the flush. If on the other hand, the blemish is on the forehead, then a lighter shade will do. Look at the charts here and you can see how the face has many different shades.

If one has a blemish under one eye, then remember that nature gives us a shadow over and under the eye, so you must choose a tone that not only covers the blemish but matches the natural shadow under the other eye.

If one has a blemish that entirely or nearly covers the side of the face, then one must select a shade that blends with the skin near the ‘neck line’.

To restore the natural colorings on the cheek, chin and nose .. and the natural eye shadows, use the Complexion cream, which is the same as your Covermark tone, but slightly darker.The result is a perfect complexion.

That’s all !
Transcription©Glamourdaze 2017

Check out Cosmetics and Skins growing collection of vintage beauty booklets, and if you have old booklets in your collection you would like to add to the collection, send James your scans.
“200dpi, preferably with all the edges included. Relevant information regarding size, date (if possible) and page numbers also!”
Download vintage makeup guides from the 1920s, 1930s, 1940s,1950s and 1960s.

vintage makeup guides


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • “This Diet Has Been Nothing Short of Life Changing for Me and My Family”

    Tyler has been able to truly turn his life around with a low-carb diet. Here's how he massively increased his energy levels and lost 100 lbs (45 kg) in only... Read more

    The 25 June 2017 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • New Keto Meal Plan

    Our popular low-carb meal-plan tool gives you everything you need to succeed on low carb. Meal plans, recipes and shopping lists - no planning required! Adjust... Read more

    The 25 June 2017 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Vegan Rocket Pesto Pasta!

    Vegan Rocket Pesto Pasta!

    I harvested a lot of wild rocket in our garden hey, what to do with it? I knew that I made a previous non-vegan rocket pesto that was so delicious. Read more

    The 25 June 2017 by   Sophies Foodie
    FOOD & DRINK, RECIPES, VEGETARIAN & VEGAN
  • Party Saturday

    According to the calendar, summer started this past week. According to Tajikistan, summer started last month. And so by now, a month into summer, it is hot. Read more

    The 25 June 2017 by   Sherwoods
    FAMILY, PARENTING
  • Sunday Bliss Is..

    Sunday Bliss Is..

    ..baking these adorable red berry and almond blondies in this understated sunlit kitchen. Join the Read more

    The 25 June 2017 by   Myparadissi
    HOME, INTERIOR DESIGN
  • 5 Reasons NOT To Start With A Non-Profit Business

    Reasons Start With Non-Profit Business

    A common misconception I often hear in the startup world is that non-profits are easy and safe, since they don’t have to pay taxes, and they don’t have to make ... Read more

    The 25 June 2017 by   Martin Zwilling
    BUSINESS, CAREER
  • A Day at the Marvellous West Woodhay Gardeners' Fair

    Marvellous West Woodhay Gardeners' Fair

    I received an invitation the other day to go to the West Woodhay Gardeners' Fair; a quick check on the map and I thought it would make a nice day trip. I happil... Read more

    The 25 June 2017 by   Ozhene
    GARDENING, HOME

Magazines