Marketing & Advertising Magazine

10 Steps to Scale Your Content Marketing Strategy

Posted on the 30 April 2014 by Scotcombs @3rdplanetmedia

Hand Drawing Content Flow ChartNo matter what size business you have you can scale your content marketing to fit your needs. Paramount in a content marketing effort is consistency. ~Curator

“According to recent Content Marketing Institute research, lack of time is the number one issue for both B2B and B2C marketers (69 percent and 57 percent cited it, respectively). If bandwidth is already compressed, how will content marketers find time to address splintered reader attention spans, the ever-expanding landscape of new publishing platforms, and the near-constant shifting of content consumption patterns?

Below are 10 steps you can follow to scale your content marketing strategy to fuel more efficient, effective, and plentiful content creation.” More from this article by Taylor Radey>>>


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