The concept of landing page is steadily gaining momentum. Business2Community very recently published an article on the rise of landing pages where author Hames Scherer writes
The stats are pretty solid on this: the more landing pages your business has, the more leads you generate, the more traffic you have and the better ROI you get from online marketing.
Why Email Capturing is becoming so important?
According to MarketingSherpa, the most basic mode of communication consumers prefer is via EMAILS. Daniel Burstein notes
When we asked a representative sample of 2,021 U.S. shoppers that question, 60% of customers told us email. It was the most popular option. It was even the top choice for millennials.
Unlike every year, this year Marketing Sherpa summit got back to the basics: Email Marketing. In this year's summit, Jessica Vogel, Global Marketing Manager from Dell speaks about how a small change like putting the header at the bottom of email template has resulted in havoc change. She mentioned that
...email needs to match the landing page. This idea served as the control for the A/B test, and the treatment was then to move the noise to the footer, allowing recipients to click through to the landing page via the hero image
Can Landing pages help?
Yes. Email campaigns and landing pages together can create an amazing result. What you need to keep in mind is Matching Text. This means that the text and design you are using for your landing page must be same in your email template. It should be like a continuation.
Capturing emails is vital and a dedicated landing page can be of great help.
Your conversion rate can go up by 50% if you are using a landing page Click To Tweet
- Undivided attention : A dedicated landing page ensures undivided attention of the visitor. The visitor sees the message and performs the action without any distractions. This increases the chances of subscribing, because if there wasn't a landing page the visitor would have to figure out themselves on what and how to perform that action. Sending the visitor to your homepage will give me a lot of distractions.
- Message Matching : Your aim to maintain the subscriber focus. A dedicated landing page gives a sense of continuity. With similar kind of design template and text message in your landing page and email, you minimise the chances of losing your lead.
This is one of the primary reasons that every landing page building tool has integrations with email marketing tools as well. For bloggers on WordPress, you can have plugins that will enable you to capture leads effectively. You can check out my blog 5 Must Use WordPress Landing Pages Builder Themes for Marketers for more inputs.
Here is an example of how Outbrain captures leads with an actionable content:
Landing Page Building Tools- What are the options?
Since a landing page combined with effective email campaigns can give you desired results, it is important to pick a tool that will suite your business needs. There are a pool of landing page building tools. Each tool markets itself as the best in the market but it ultimately boils down to how comfortable a marketer is in using these. The most popular tools for building a landing page are: LeadPages, Instapage, ClickFunnels, Unbounce and many more. You can check out my recent review and comparison of landing page building tools- 2 Best LeadPages Alternatives You Should Use Now.
The other alternative that I recently used is Unbounce.
Unbounce landing page building tool is easy and requires no prior technical knowledge to set up a landing page. There are a lot of customisation options and a wide range of pre-built templates to use from. Starting with easy setup to A/B testing and creative designing, Unbounce has it all.
Unbounce will welcome you with a message that will linger in your thoughts for a quite a long time. The feature list is divided into six categories: Landing page builder, Landing Page Templates, Conversion and Lead Generation, Agency and Client Tools, Integrations, and lastly, Security and Performance.
Features Highlight: - Unbounce gives you around 85+ in-built templates to choose from. The template designs are clean and nice. You can also start with a clank canvas.
- The drag and drop interface makes landing page building easy. You can drag and drop elements that you want to add or remove.
- You can have multiple users for your account. You can set permissions for each user according to your needs and go ahead with creating, reviewing or updating your landing pages collectively.
- Unbounce also has integrations with tools like AWeber, HUbspot, Zoho CRM, CampaignMonitor. ConstantContact, ActiveCampaign, Mailchimp, Spark2Leads, Infusionsoft and Salesforce.
- One account to manage all your clients.
- You can get your own code to build a landing page that fits your need with the CSS3 support.
- A/B testing lets you split test your landing pages variations. You can specify how much percentage of traffic needs to be redirected to each variation.
I found Unbounce really easy to use with the drag and drop editor. The template gallery is also great to quickly launch a landing page. It is a powerful tool that allows customization, and befitting for marketing agencies.
10 High Converting Unbounce Templates to use
Unbounce provides a lot of templates for landing page building, These templates are pre-designed for various purposes: Webinars, eCommerce websites, Facebook and Twitter ads, shops, blogs, etc. Here I have listed 10 Unbounce templates that you can start using right away. It is time for some serious conversions.
1. FLATPACK - Multipurpose Unbounce Pack
With over 19 absolutely different landing pages layouts, FLATPACK is the biggest Unbounce pack available on Themeforest. This template works ONLY with Unbounce and has no HTML files included in the pack. These layouts come with a clean and new-age design, combined with a host of features. There are about 13 high quality and exclusive PSD mockups, documentations and 19 Unbounce files that comes with this pack. Template features include:
- Drag and drop section builder
- Parallax effect
- Image placeholders
- Fully responsive; over 30 files for desktop and mobile versions
- Awesome lifetime support
The FLATPACK template is mostly loved for its design quality. It has templates designed for new subscribers, agency, party, gym, corporate, app, eBook, eCourse, shop and much more. The FLATPACK HTML5 version is available at $18.
Regular License: $23. Includes:
- Quality checked by Envato
- Future updates
- 6 months support
You can get extended support for another 6 months (i.e. support for 1 year) at $7.13.
Compatible with: IE9, IE10, IE11, Firefox, Safari, Opera, Chrome.
Template rating: 4.5/5
High Resolution: Yes
2. All in one Multipurpose Landing page template
This All in one multipurpose template is created with Unbounce DIY landing page platform. A customisable template that serves more than one purpose, this template gives you limitless options to create landing pages for web as well as mobile. Like the first one, this is also an ONLY Unbounce template, and has no HTML or CSS files. It comes with an Unbounce file from which you can import a web app. Template features include:
- Multipurpose landing page template. You can create landing page for real estate, travel, consulting, lay, health, beauty,
- Startups, SaaS, etc.
- Drag and drop feature
- Conversion oriented design
- Email list builder
- Parallax Scrolling template
- Samples
- Great support; and much more.
Credits:
Icons: Iconfinder.com
Demo Image: Southwarkmediation
To make most out of your landing page, you can get Unbounce medical landing page template at $19, template for startups at $23 and Blurb Unbounce ebook landing page template at $18.
Regular license: $21. Includes:
Extended support (to 12 months): $6.38
Compatible with: IE9, IE10, IE11, Firefox, Safari, Opera, Chrome.
Template rating: 4/5
High Resolution: No
3. Approach - Lead Gen Unbounce Template
If you are looking to collect more detailed prospect information and showcase features of your product or service, then Approach is the best template for you. It has over 350 FontAwesome icons and is well documented. It is an ONLY Unbounce template ( HTML version available now). Template features include:
- Desktop and mobile version
- First demo and arrow element PSDs
- Easy swapping out Image placeholders
- Parallax scrolling
- Smooth scrolling
- Proper support
Credit:
Product images from Isabela Rodrigues.
Regular license : $21. Includes:
Extended support (to 12 months) : $6.38
Compatible with: IE9, IE10, IE11, Firefox, Safari, Opera, Chrome.
Template rating: 4/5
4. Unbounce Landing Page Template for Startups
This template is designed for startups and is created with Unbounce DIY landing page platform. Along with mobile and web versions, this landing page template for startups also includes banners and social templates needed for a successful marketing campaign. You can now download the HTML/CSS version of this template. Template features include:
- Drag and drop feature
- Design directed for more conversion
- Email list builder
- Parallax scrolling
- Landing template
- Great support
You will get a QR code on the site to scan using your phone to see the mobile version.
Background images credit: picjumbo.com
Regular license: $23. Includes:
Extended support (to 12 months) : $7.13
Compatible with IE9, IE10, IE11, Firefox, Safari, Opera, Chrome.
Template rating: 4/5
High Resolution: No.
5. FORK - Unbounce Template
FORK template from ConversionLab lets you build click through as well as lead generation landing pages to be used on Unbounce. If you want your visitors to signup for trial of your SaaS service or generate leads, then this clean designed templates is befitting. Easy to customise, modern design, and comes with both versions: mobile and web. You will also find documents that will guide you to redirect mobile visitors. FORK template gives two layouts for both web and mobile versions:
- Click through (with a button)
- Comes with three colour variations: Plain, purple and red.
- Lead generation (with a form)
Template features include:
- Click to trial button
- video placeholder
- Customer testimonials
- Customer logos
- Lead generation form
- Pricing table
- Confirmation page
Regular License: $19. Includes:
6. Marketer - Premium Marketing Unbounce Template
Marketer template from PixFort is a premium template with a host of features and clean design. With this template, you can create highly converting landing pages in minutes. Template features include:
- Drag and drop builder
- Fully responsive
- Parallax scrolling
- Smooth scroll
- Easy to edit template
- Click-through and lead generation - 2 landing page variations
- Extensive documentation
- Great support
Regular License: $19. Includes:
Extended support (upto 12 months) : $5.63
Compatible with IE9, IE10, IE11, Firefox, Safari, Opera, Chrome.
High resolutions: Yes
7. Livre | Business Unbounce Page
As the name suggests, Livre template is perfect for businesses. It has been awarded as the Best B2B and Best Mobile template in 2014. It has 2 .unbounce files (Lead generation and Click-through) and 2 photoshop files ( for each template). All the layers of the photoshop files are named and organised using color labels. Template features include:
- Fully responsive
- Unique layout style
- Reduces png file sizes to fit
Live previews: Desktop Lead-gen and Desktop Click-through
(This template is also available in Instapage).
Regular license: $23. Includes:
Extended support (to 12 months) : $7.13
Compatible with IE9, IE10, IE11, Firefox, Safari, Opera, Chrome.
8. Law Online Unbounce Template
Law Online template from Xstyler is a one page template. This template is easy to edit: you can change colours, add new sections and widgets, replace pictures instantly, and much more. Template features include:
- Phoyoshop PSD files
- Free Email support
- Design with Unbounce Grid only
Regular license: $19. Includes:
Extended support (to 12 months) : $5.63
Compatible with IE9, IE10, IE11, Firefox, Safari, Opera, Chrome.
Template rating: 4.5/5
High resolution: No
9. Condio - Real Estate Landing Page for Unbounce
The name itself is an explainer. If you are into real estate, Condio template is befitting. Condio is the first real estate landing page on ThemeForest. You can promote your real estate project and collect information from visitors. The design is highly focussed on conversion and has some great features. Template features include:
- Image slider
- Desktop and mobile versions
- Parallax scrolling
- Video block
- PSD files
You can check the mobile version by scanning the QR code available on the site.
Regular license: $19. Includes:
Extended support (to 12 months) : $5.63
Compatible with IE9, IE10, IE11, Firefox, Safari, Opera, Chrome.
Template rating: 5/5
10. Startups - Multi-Purpose Unbounce Template
This is an all-in-one landing page template designed for startups. The Startups - Multipurpose template from jen_gordon has everything that a startup would require. The best part, in short: You capture leads FAST. starting with optimisation to free trail signups and acquiring beta testers, this template does it all and much more. Template features include:
- Photoshop files to make edits in graphics, icons and brand colours
- Directions cues to drive signups
- jQuery animations for visual engagement of visitors
- Pricing tables (to drive more signups)
- Multi-column layouts of different variations
- Header image customisation within your app
- 1 desktop and 1 mobile friendly landing page theme
- 2 .unbounce files (both for web and mobile version) for seamless uploading of theme on Unbounce
- Original art works in PSD formats
- Theme documentation
Regular License: $21. Includes:
- Quality checked by Envato
- Future updates
- 6 months support from jen_gordan
Extended support (to 12 months) : $6.38
Compatible with IE9, IE10, IE11, Firefox, Safari, Opera, Chrome.
Template rating: 4/5
Few Other Unbounce Templates to Try
These are few of the high converting landing page templates that you can use on Unbounce. Apart from these, you can also check these templates:
Unbounce provides several resources on landing page building and related topics. You can utilise these to the fullest for a high converting landing page. You can also join Unbounce academy for hands-on training if you are new. Discover the best ways to build a landing page and capture more leads effectively. Let me know what other templates you found great to use with Unbounce.
